Thinking Design Differently. Innovation is often associated with the idea of absolute novelty. New product. New material. New technology. New production line…

Two studio creations — HAVEN armchair and SPLASH ceramic dish — are featured in issue 161 of Maisons du Maroc, April / May / June 2026 edition.

Industrial sovereignty begins in the design office. An analysis of Morocco’s industrial transformation and the strategic role of industrial design in moving from execution to innovation.

T18 Magazine (Barcelona) dedicates its editorial to a philosophical reinvention of Moroccan craft — approached not as folklore but as a complete knowledge system at the crossroads of philosophy, physics, and contemporary design.

Exploring clothing as a design interface — where a T-shirt possesses a 3D digital twin accessible by scan, questioning the relationship between physical and digital in contemporary design objects.

Memento Mori — a teapot designed as a philosophical object questioning time, use and memory. Featured in Yaz Magazine, international design and architecture publication.

Azwan Souiri presents a limited edition of 30 functional objects made from “liquid fire” grade Moroccan thuja burl — a rare material with 38–42 eyes per cm², found exclusively in Morocco, for high-end hospitality and residential projects.

A 2025 design collaboration between Lorenz Leuchten GmbH (Germany) and Mahdi Naim Studio, exploring the shared rigor between German baroque craft tradition and Moroccan design discipline — born from an encounter at Denkmal Leipzig 2024.

SAWIRA, the wind-powered autonomous urban bench designed for Essaouira, is featured in Blog Esprit Design — a project that transforms a territorial wind constraint into a functional public space resource.

EXOSKYN, the bio-inspired design research project, is featured in Yazmag — an article examining the project’s materiality, perceptible qualities, and its place in contemporary design discourse.