CASABLANCA, LYON
Aselway is a living systemic movement born in Essaouira — where design, craft, technology and imagination converge to transform territory through concrete actions, beyond institutional structures and hierarchies.
A podcast exploring how Generation Z redefines design, innovation and territorial engagement in Morocco — moving beyond the revolt/disengagement narrative to analyze what this generation actually builds.
A custom commission: a unique enameled dromedary piece designed for an expatriate client seeking a portable everyday object maintaining a tangible connection with Morocco — resilience and cultural dignity in gold and blue enamel.
SAWIRA, the wind-powered autonomous public bench designed for Essaouira, was presented at the 6th International Climate Change Congress (CI2C 2025) — a design that transforms the city’s permanent Atlantic wind into a public space resource.
A typological shift: Mahdi Naim Studio collaborates with Maison Méridini to transpose Moroccan caftan design principles into contemporary haute couture — testing whether the same structural method applies across furniture and fashion.
A workshop and conference on Biophilic Design at France Design Week 2025 in the Auvergne-Rhône-Alpes Region — exploring a pragmatic, measurable approach to design that reconnects built environments with human biological needs.
Featured in Maisons du Maroc Summer 2025 — an exploration of design where material awakens from passive support to agent of form, at the intersection of the intuitive, the rooted, and the universal.
An exploration of comfort as engineering in seat design — Mahdi Naim Studio’s approach to designing armchairs that perform structurally over time, measured at 5:30 PM after seven hours of use, not in showroom photographs.
EXOSKYN, the 3D-printed biomimetic sneaker designed as a human body extension, is featured in Blog Esprit Design — examining the shoe not as a fashion accessory but as a functional biomechanical interface.
EXOSKYN, the 3D-printed generative design sneaker developed with KORUX, is featured in 3D Printing Industry — a project at the intersection of additive manufacturing, bio-inspired structure, and biomechanical interface design.
