Matter first.
Then form.
OUR SERVICES
[ SCROLL ]
Mahdi Naim Studio is a multidisciplinary design practice working across industrial design, creative direction and spatial experiences.
The studio develops projects through research, experimentation and dialogue between craftsmanship, technology and contemporary culture.
DESIGN PRACTICE
DESIGNING MATTER
SINCE 2008.
.001
FORM SHAPED BY PURPOSE
INDUSTRIAL DESIGN
We design products, furniture and objects that balance engineering logic with emotional presence. From concept to production, each project is developed through research, prototyping and material exploration.
-
Product Design
-
Furniture Design
-
Lighting Design
-
CMF Direction
-
Prototype Development
-
Production Support
Objects shaped by use, precision and material intelligence.
.002
BUILDING COHERENCE
CREATIVE DIRECTION
Beyond products, the studio develops creative languages connecting image, object, atmosphere and storytelling into a singular identity.
Each direction is designed to create consistency between vision, experience and perception.
-
Art Direction
-
Visual Language Systems
-
Design Narratives
-
Brand Experience
-
Campaign Concepts
Building coherent identity and material narratives.
.003
OBSERVATION BECOMES PROCESS
MATERIAL & CULTURAL RESEARCH
The studio explores materials, cultural behaviours and emerging technologies to uncover new possibilities for contemporary design.
Observation, experimentation and context analysis become tools for creating meaningful and future-oriented experiences.
-
Material Research
-
Cultural Analysis
-
Trend Observation
-
Design Strategy
-
Concept Development
-
Future Scenarios
Research as a foundation
for innovation.
.003
DESIGNING ATMOSPHERES
We create environments where furniture, materiality, light and movement work together as one coherent experience.
-
Exhibition Design
-
Retail Experience
-
Installation Design
-
Spatial Identity
-
Furniture Integration
-
Atmosphere Design
FROM EXHIBITIONS TO RETAIL AND HOSPITALITY, SPACE IS APPROACHED AS AN EXTENSION OF THE OBJECT.
.003
STRATEGY THROUGH DESIGN
Mahdi Naim Studio collaborates with companies seeking a stronger connection between innovation, aesthetics and cultural relevance.
From early concepts to production strategy, the studio supports projects where design becomes both functional and cultural.
-
Design Strategy
-
Collection Development
-
Innovation Consulting
-
Creative Workshops
-
Manufacturing Guidance
-
Product Positioning
Strategic support for brands,
institutions and manufacturers.
STUDIO APPROACH
Between craft and industry.
Studio & Field Culture.Studio & Field Culture.
Work from Lyon, Casablanca, or wherever the project takes you. We value presence — physical or intellectual.
Maker's Hours.
The best ideas don't follow a schedule. We trust your process, not the clock.
Design Culture & Mentorship.
Access to a practice built over 16 years — craft knowledge, industry networks, and a method that goes beyond software.
Fair & Performance-Based.
We compensate based on what you bring to the work — your expertise, your initiative, and your impact on the project.
Time to Recharge.
Rest is part of the process. Take the time you need to come back with a clear eye and a steady hand.
International Projects.
Work with brands, institutions and manufacturers across Europe, North Africa and beyond — on projects that demand both cultural intelligence and material rigour.