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A global design and communications powerhouse, Ogilvy & Mather tasked Mahdi Naïm Studio with crafting a groundbreaking biophilic space in Lyon. Rooted in creativity and sustainability, the agency sought a showstopping installation to inspire its teams and clients in reimagining modern workspaces.
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[sr-subtitle size=”h8″ alignment=”auto” uppercase=”0″]Year[/sr-subtitle]
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2023
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[sr-subtitle size=”h8″ alignment=”auto” uppercase=”0″]Role[/sr-subtitle]
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Creative Director
Studio Project Manager
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[sr-subtitle size=”h8″ alignment=”auto” uppercase=”0″]Client[/sr-subtitle]
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Ogilvy & Mather France
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Mahdi Naïm Studio transformed Ogilvy & Mather’s vision into a biophilic masterpiece in Lyon. Our mission? Bring nature back to urban life—enhancing well-being, boosting energy efficiency, and championing sustainability—with solutions so actionable, they’re game-changers.
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[sr-subtitle size=”h6″ alignment=”auto” uppercase=”0″]Innovative green haven[/sr-subtitle]
Behold the results: a stunning 3-meter-high L-shaped green wall, seamlessly paired with a sleek black counter and matching stools, forging a functional yet serene haven. Then, a verdant cubic structure envelops an intimate bar nook with a wooden counter, blending immersion with effortless accessibility.
Powered by low-maintenance plants like ferns and pothos, these designs deliver air purification and natural thermal insulation (up to 15% energy savings). With strategic LED lighting and reusable materials—steel and wood—we nailed a €50,000 budget while respecting the venue’s existing architecture.
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