{"id":16975,"date":"2026-11-12T21:34:57","date_gmt":"2026-11-12T20:34:57","guid":{"rendered":"https:\/\/mahdinaimstudio.com\/index.php\/research\/"},"modified":"2026-11-12T21:35:12","modified_gmt":"2026-11-12T20:35:12","slug":"research","status":"publish","type":"page","link":"https:\/\/mahdinaimstudio.com\/index.php\/research\/","title":{"rendered":"Research"},"content":{"rendered":"\n<style>\n.mn-res{width:100vw;margin-left:calc(50% - 50vw);color:#fff;font-size:15px;line-height:1.65;overflow:hidden}\n.mn-res *{box-sizing:border-box}\n.mn-js .mn-anim [data-mn-lines],.mn-js .mn-anim [data-mn-fade],.mn-js .mn-anim [data-mn-chars],.mn-js .mn-anim [data-mn-stagger]>*{visibility:hidden}\n.mn-anim .mn-mask{overflow:hidden;display:block;padding-bottom:.12em;margin-bottom:-.12em}\n.mn-res .lbl{font-family:\"IBM Plex Mono\",ui-monospace,monospace;font-size:11px;letter-spacing:.04em;text-transform:uppercase;color:#8e9194;margin:0 0 22px}\n.mn-res 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.kb{animation:none}}\n<\/style>\n<div class=\"mn-res mn-anim\" data-mn-pool=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-hero.jpg|https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-additive-fabrication-scaled.jpg|https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-materials.jpg|https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-object-01-scaled.png|https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-object-02.png|https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-craft-chair.png\">\n<div class=\"mn-cursor\"><\/div>\n<section class=\"hero\">\n<div class=\"media\" data-mn-hero><div class=\"kb\"><img decoding=\"async\" data-mn-slot src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-hero.jpg\" alt=\"Mahdi Na\u00efm Studio research\"><\/div><span class=\"rec\">Research in progress<\/span><\/div>\n<h1 data-mn-chars>Research<\/h1>\n<div class=\"hero-meta\"><span>Mahdi Na\u00efm Studio<\/span><span>Research \/ 2026<\/span><span>Casablanca \u2014 Lyon<\/span><span>( Scroll )<\/span><\/div>\n<\/section>\n<section class=\"intro\">\n<p class=\"lbl\" data-mn-fade>( Research )<\/p>\n<div>\n<h2 data-mn-lines>Research, at Mahdi Na\u00efm Studio, is not about inventing from nothing.<\/h2>\n<p data-mn-lines>It is about observing what already exists with enough attention to reveal the possibilities it holds that have not yet been put into words.<\/p>\n<p data-mn-lines>We do not start from an abstract hypothesis. We start from a concrete resource: a material, a gesture, a process, a system, a use, a constraint, a heritage.<\/p>\n<\/div>\n<\/section>\n<section class=\"before\">\n<div class=\"b\"><span data-mn-fade>01 \u2014 Observe<\/span><p data-mn-lines>Before designing, we observe.<\/p><\/div>\n<div class=\"b\"><span data-mn-fade>02 \u2014 Understand<\/span><p data-mn-lines>Before producing, we understand.<\/p><\/div>\n<div class=\"b\"><span data-mn-fade>03 \u2014 Transform<\/span><p data-mn-lines>Before adding, we look for what can be transformed.<\/p><\/div>\n<\/section>\n<section class=\"marquee\" data-mn-marquee><div class=\"mn-track\"><span>Observe<\/span><span class=\"o\">Understand<\/span><span>Transform<\/span><span class=\"o\">\u2014<\/span><span>Observe<\/span><span class=\"o\">Understand<\/span><span>Transform<\/span><span class=\"o\">\u2014<\/span><span>Observe<\/span><span class=\"o\">Understand<\/span><span>Transform<\/span><span class=\"o\">\u2014<\/span><span>Observe<\/span><span class=\"o\">Understand<\/span><span>Transform<\/span><span class=\"o\">\u2014<\/span><\/div><\/section>\n<section class=\"sec-head\">\n<p class=\"lbl\" data-mn-fade>( What we look for )<\/p>\n<h2 data-mn-lines>What we look for<\/h2>\n<\/section>\n<section class=\"row\">\n<div class=\"media\" data-mn-img data-mn-cursor=\"Material\"><div class=\"kb\"><img decoding=\"async\" data-mn-slot src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-additive-fabrication-scaled.jpg\" alt=\"Mahdi Na\u00efm Studio research\"><\/div><span class=\"cap\">Study 01 \u2014 Material<\/span><\/div>\n<div class=\"txt\"><div class=\"stick\">\n<p class=\"lbl\" data-mn-fade>01 \/ Material<\/p>\n<h3 data-mn-lines>Material as an intelligence.<\/h3>\n<p data-mn-lines>We study material not as a surface, but as an intelligence. It has properties, limits, a memory, sometimes a history.<\/p>\n<p data-mn-lines>We look for what it allows, what it forbids, and what it can become.<\/p>\n<\/div>\n<p class=\"num\" data-mn-count=\"1\">01<\/p>\n<\/div>\n<\/section>\n<section class=\"row rev\">\n<div class=\"media\" data-mn-img data-mn-cursor=\"Know-how\"><div class=\"kb\"><img decoding=\"async\" data-mn-slot src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-craft-chair.png\" alt=\"Mahdi Na\u00efm Studio research\"><\/div><span class=\"cap\">Study 02 \u2014 Know-how<\/span><\/div>\n<div class=\"txt\"><div class=\"stick\">\n<p class=\"lbl\" data-mn-fade>02 \/ Know-how<\/p>\n<h3 data-mn-lines>Craft as a design resource.<\/h3>\n<p data-mn-lines>We study craft know-how not as traditions to reproduce, but as resources for design.<\/p>\n<\/div>\n<p class=\"num\" data-mn-count=\"2\">02<\/p>\n<\/div>\n<\/section>\n<section class=\"row\">\n<div class=\"media\" data-mn-img data-mn-cursor=\"Technology\"><div class=\"kb\"><img decoding=\"async\" data-mn-slot src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-object-02.png\" alt=\"Mahdi Na\u00efm Studio research\"><\/div><span class=\"cap\">Study 03 \u2014 Technology<\/span><\/div>\n<div class=\"txt\"><div class=\"stick\">\n<p class=\"lbl\" data-mn-fade>03 \/ Technology<\/p>\n<h3 data-mn-lines>Technology where it meets a use.<\/h3>\n<p data-mn-lines>We study technologies not for their own sake, but for the new possibilities they open when they meet an existing material or use.<\/p>\n<\/div>\n<p class=\"num\" data-mn-count=\"3\">03<\/p>\n<\/div>\n<\/section>\n<section class=\"row rev\">\n<div class=\"media\" data-mn-img data-mn-cursor=\"Systems\"><div class=\"kb\"><img decoding=\"async\" data-mn-slot src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-object-01-scaled.png\" alt=\"Mahdi Na\u00efm Studio research\"><\/div><span class=\"cap\">Study 04 \u2014 Systems<\/span><\/div>\n<div class=\"txt\"><div class=\"stick\">\n<p class=\"lbl\" data-mn-fade>04 \/ Systems<\/p>\n<h3 data-mn-lines>An idea has to enter the world.<\/h3>\n<p data-mn-lines>We study industrial systems, production constraints and distribution logics, because an idea only has real value once it can enter the world.<\/p>\n<\/div>\n<p class=\"num\" data-mn-count=\"4\">04<\/p>\n<\/div>\n<\/section>\n<section class=\"applied\">\n<div class=\"txt\">\n<p class=\"lbl\" data-mn-fade>( Applied research )<\/p>\n<h2 data-mn-lines>Our research is not theoretical.<\/h2>\n<p data-mn-lines>It is always tied to a project, a constraint, a question raised by a partner or by the field. It may concern:<\/p>\n<ul data-mn-stagger>\n<li><span>01<\/span>the behaviour of a material in a manufacturing process<\/li>\n<li><span>02<\/span>the reinterpretation of a craft gesture at industrial scale<\/li>\n<li><span>03<\/span>the integration of a technology into a concrete use<\/li>\n<li><span>04<\/span>the transformation of an existing system into a new typology<\/li>\n<li><span>05<\/span>the capacity of a territory to design and produce its own solutions<\/li>\n<\/ul>\n<\/div>\n<div class=\"media\" data-mn-img data-mn-cursor=\"Field\"><div class=\"kb\"><img decoding=\"async\" data-mn-slot src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-materials.jpg\" alt=\"Mahdi Na\u00efm Studio research\"><\/div><span class=\"cap\">Field study<\/span><\/div>\n<\/section>\n<section class=\"shift\">\n<p class=\"lbl\" data-mn-fade>( Purpose )<\/p>\n<p data-mn-words>Research, here, serves to shift the frame. To change the point of view. To make visible a possibility that had not yet been formulated.<\/p>\n<\/section>\n<section class=\"posture\">\n<p class=\"lbl\" data-mn-fade>( Posture )<\/p>\n<div>\n<p data-mn-lines>We do not seek certainty.<\/p>\n<p data-mn-lines>We seek enough understanding to act.<\/p>\n<\/div>\n<\/section>\n<section class=\"motto\"><blockquote data-mn-lines>Curiosity before certainty.<\/blockquote><\/section>\n<section class=\"close\">\n<p class=\"lbl\" data-mn-fade>( Research &amp; design )<\/p>\n<div>\n<p data-mn-lines>Research, at Mahdi Na\u00efm Studio, is not separate from design.<\/p>\n<p data-mn-lines>It is its starting point.<\/p>\n<p data-mn-lines>It conditions the transformation.<\/p>\n<p data-mn-lines>It precedes form.<\/p>\n<div class=\"btns\"><a class=\"btn\" data-mn-fade href=\"https:\/\/mahdinaimstudio.com\/index.php\/works\/\">See the works <i>\u2192<\/i><\/a><a class=\"btn ghost\" data-mn-fade href=\"https:\/\/mahdinaimstudio.com\/index.php\/contact\/\">Bring us a question <i>\u2192<\/i><\/a><\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Research in progress Research Mahdi Na\u00efm StudioResearch \/ 2026Casablanca \u2014 Lyon( Scroll ) ( Research ) Research, at Mahdi Na\u00efm&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-16975","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Research: Applied Design Research | Mahdi Na\u00efm Studio<\/title>\n<meta name=\"description\" content=\"Applied research at Mahdi Na\u00efm Studio: material, craft know-how, technology and industrial systems studied to reveal possibilities that already exist.\" 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