{"id":16871,"date":"2026-11-12T20:08:43","date_gmt":"2026-11-12T19:08:43","guid":{"rendered":"https:\/\/mahdinaimstudio.com\/index.php\/sustainability\/"},"modified":"2026-11-13T05:33:21","modified_gmt":"2026-11-13T04:33:21","slug":"sustainability","status":"publish","type":"page","link":"https:\/\/mahdinaimstudio.com\/index.php\/sustainability\/","title":{"rendered":"Sustainability"},"content":{"rendered":"\n<style>\n.mn-sus{width:100vw;margin-left:calc(50% - 50vw);color:#fff;font-size:15px;line-height:1.65;overflow:hidden}\n.mn-sus *{box-sizing:border-box}\n.mn-js .mn-anim [data-mn-lines],.mn-js .mn-anim [data-mn-fade],.mn-js .mn-anim [data-mn-chars],.mn-js .mn-anim [data-mn-stagger]>*{visibility:hidden}\n.mn-anim .mn-mask{overflow:hidden;display:block;padding-bottom:.12em;margin-bottom:-.12em}\n.mn-sus .lbl{font-family:\"IBM Plex Mono\",ui-monospace,monospace;font-size:11px;letter-spacing:.04em;text-transform:uppercase;color:#8e9194;margin:0 0 22px}\n.mn-sus 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src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-hero.jpg\" alt=\"Interior with curved sofa and earth-toned walls\">\n<h1 data-mn-chars>Sustainability<\/h1>\n<div class=\"hero-meta\"><span>Mahdi Na\u00efm Studio<\/span><span>Sustainability \/ 2026<\/span><span>Casablanca \u2014 Lyon<\/span><span>( Scroll )<\/span><\/div>\n<\/section>\n<section class=\"intro\">\n<p class=\"lbl\" data-mn-fade>( Approach )<\/p>\n<div>\n<h2 data-mn-lines>Designing for the full life cycle<\/h2>\n<p data-mn-lines>A practice shaped as a sequence of gestures: extract less, transform better, and pass value on for longer. The studio starts from what is already there (matter, know-how, technology, heritage, constraint) and asks what each resource can still become before anything new is added.<\/p>\n<\/div>\n<\/section>\n<section class=\"marquee\" data-mn-marquee><div class=\"mn-track\"><span>Extract less<\/span><span class=\"o\">Transform better<\/span><span>Pass value on for longer<\/span><span class=\"o\">\u2014<\/span><span>Extract less<\/span><span class=\"o\">Transform better<\/span><span>Pass value on for longer<\/span><span class=\"o\">\u2014<\/span><span>Extract less<\/span><span class=\"o\">Transform better<\/span><span>Pass value on for longer<\/span><span class=\"o\">\u2014<\/span><span>Extract less<\/span><span class=\"o\">Transform better<\/span><span>Pass value on for longer<\/span><span class=\"o\">\u2014<\/span><\/div><\/section>\n<section class=\"quote\">\n<p class=\"lbl\" data-mn-fade>( Principle )<\/p>\n<blockquote data-mn-words>\u201cWe do not draw finished objects. We orchestrate the lives they will have after us.\u201d<\/blockquote>\n<cite class=\"lbl\" data-mn-fade>Mahdi Na\u00efm<\/cite>\n<\/section>\n<section class=\"row\">\n<div class=\"media\" data-mn-img data-mn-cursor=\"Additive fabrication\"><img decoding=\"async\" src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-additive-fabrication-scaled.jpg\" alt=\"Lattice saddle structure being printed\"><span class=\"cap\">Fig. 01 \u2014 Additive fabrication<\/span><\/div>\n<div class=\"txt\"><div class=\"stick\">\n<p class=\"lbl\" data-mn-fade>01 \/ Circular fabrication<\/p>\n<h3 data-mn-lines>Matter never disappears.<\/h3>\n<p data-mn-lines>Additive manufacturing has been part of the studio&#8217;s work since 2012. By printing only the material a form needs, solid volumes give way to lattices that carry load where it is required and leave air everywhere else. Parts are produced on demand, close to where they are used, and designed so that a worn component can be reprinted and replaced instead of the whole object being discarded. The structure stays visible: whoever looks at the piece can read how it works, and therefore how it can be repaired.<\/p>\n<\/div>\n<p class=\"num\" data-mn-count=\"1\">01<\/p>\n<\/div>\n<\/section>\n<section class=\"row rev\">\n<div class=\"media\" data-mn-img data-mn-cursor=\"Material library\"><img decoding=\"async\" src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-materials.jpg\" alt=\"Samples of natural and bio-based materials\"><span class=\"cap\">Fig. 02 \u2014 Material library<\/span><\/div>\n<div class=\"txt\"><div class=\"stick\">\n<p class=\"lbl\" data-mn-fade>02 \/ Material in becoming<\/p>\n<h3 data-mn-lines>Resources, not waste.<\/h3>\n<p data-mn-lines>Palettes are assembled from materials that can be reused, repaired or returned to another cycle: vegetable-tanned leather, earth, wood, natural fibres, bio-based polymers. Each choice is weighed against the whole life of the object: how it is made, how it ages, how it comes apart. Assemblies that cannot be separated are avoided, so that at the end of one use the parts can find a place in the next.<\/p>\n<\/div>\n<p class=\"num\" data-mn-count=\"2\">02<\/p>\n<\/div>\n<\/section>\n<section class=\"row\">\n<div class=\"media\" data-mn-img data-mn-cursor=\"Essential tech\"><img decoding=\"async\" src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-object-02.png\" alt=\"Object resting on desert sand at dusk\"><span class=\"cap\">Fig. 03 \u2014 Essential tech<\/span><\/div>\n<div class=\"txt\"><div class=\"stick\">\n<p class=\"lbl\" data-mn-fade>03 \/ Essential tech<\/p>\n<h3 data-mn-lines>Only what the mission requires.<\/h3>\n<p data-mn-lines>The studio works with a principle it calls essential tech: use the technology a project needs to fulfil its purpose, and nothing that would leave traces around it. Intuition comes first, calculation follows. A solution reached through calculation alone solves one problem and often moves it elsewhere; a solution that takes its surroundings into account tends to settle into them.<\/p>\n<\/div>\n<p class=\"num\" data-mn-count=\"3\">03<\/p>\n<\/div>\n<\/section>\n<section class=\"row rev\">\n<div class=\"media\" data-mn-img data-mn-cursor=\"Made by hand\"><img decoding=\"async\" src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-craft-chair.png\" alt=\"Wooden chair with woven seat in a Mediterranean courtyard\"><span class=\"cap\">Fig. 04 \u2014 Made by hand<\/span><\/div>\n<div class=\"txt\"><div class=\"stick\">\n<p class=\"lbl\" data-mn-fade>04 \/ Craft &amp; territory<\/p>\n<h3 data-mn-lines>Knowledge that already exists.<\/h3>\n<p data-mn-lines>Between France and Morocco, the studio works with a network of workshops and artisans whose knowledge is learned through the hands: a thickness judged with the fingers, a curve corrected by eye, years of trials and failures. Digital tools extend this knowledge rather than replace it. Producing locally shortens transport, keeps skills alive where they were formed, and gives territories a share in what is made from their resources.<\/p>\n<\/div>\n<p class=\"num\" data-mn-count=\"4\">04<\/p>\n<\/div>\n<\/section>\n<section class=\"share\">\n<div class=\"txt\">\n<p class=\"lbl\" data-mn-fade>05 \/ Sharing the method<\/p>\n<h3 data-mn-lines>Principles are only useful when they travel.<\/h3>\n<p data-mn-lines style=\"opacity:.8;max-width:520px;margin:0\">Alongside its projects, the studio passes these approaches on to designers, students and companies.<\/p>\n<ul data-mn-stagger>\n<li><span>01<\/span>Eco-design workshops at the Cit\u00e9 du Design, Saint-\u00c9tienne<\/li>\n<li><span>02<\/span>Workshops on desirable futures for the APCI, Lyon<\/li>\n<li><span>03<\/span>A workshop on biophilic design<\/li>\n<li><span>04<\/span>Teaching in schools of architecture and design in France and Morocco<\/li>\n<\/ul>\n<\/div>\n<div class=\"media\" data-mn-img data-mn-cursor=\"Object\"><img decoding=\"async\" src=\"https:\/\/mahdinaimstudio.com\/wp-content\/uploads\/2026\/11\/sustainability-object-01-scaled.png\" alt=\"Sculptural printed bottle holder in a wine cellar\"><span class=\"cap\">Fig. 05 \u2014 Printed object<\/span><\/div>\n<\/section>\n<section class=\"cta\">\n<p class=\"lbl\" data-mn-fade>( Designing possibilities )<\/p>\n<h2 data-mn-lines>Give us a limit. We will look for the possibility it holds.<\/h2>\n<a class=\"btn\" data-mn-fade href=\"https:\/\/mahdinaimstudio.com\/index.php\/contact\/\">Start a project <i>\u2192<\/i><\/a>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability Mahdi Na\u00efm StudioSustainability \/ 2026Casablanca \u2014 Lyon( Scroll ) ( Approach ) Designing for the full life cycle A&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"class_list":["post-16871","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability: Designing for the Full Life Cycle | Mahdi Na\u00efm<\/title>\n<meta name=\"description\" content=\"How the 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